Identifier

Knowledge is power. So it's surprising how many organisations are in the dark about what drives their callers. Measuring and segmenting phone response has always been difficult. You can use different phone lines for different campaigns and count the calls or staff can ask callers, "Where did you hear about this?", if they remember. Identifier lets you measure your campaigns' success automatically. Shedding some light on what you’re doing right - and on what isn’t working so well, too.

Simply advertise your phone number as normal, plus a short numeric reference. - "Call us now on 0800 123123 and quote ref. number 20". Identifier routes the calls received by asking the caller to enter the reference. Calls are then put through to the appropriate destination, based on the number entered, the time of day, even the day of week. You simply set up the parameters and Identifier does the rest. If the destination is busy, you can offer the caller a free QueueBuster callback, so you don’t lose the contact and the customer doesn’t get stuck on hold - or reach an engaged tone.

Identifier logs a full call history online, giving you up-to the-minute information about where your responses are coming from, and how they are being handled. Making it easy to identify how each of your branches is performing, or allowing you to reallocate resources to where they are most needed. You can also run different numbers in different publications allowing you to analyse the effectiveness of your advertising spend.

Identifier Plus

Identifier Plus enhances the solution even further by giving you added detail about the customer enquiry in real-time, using a combination of "whispers" and browser-based screen-pop, to put you one step ahead of the caller.

We know that time and internal resources are scarce, so we’ve made Identifier quick and easy to get up and running. You can tap into it "on-demand", hosted remotely on Netcall's fully-managed Intelligent Communications Platform™. Or if you prefer, we can come and install it on your premises. Either way, you don’t have to worry about running yet another complex technical project - simply start using the technology and enjoying the benefits.